Exeo Kinetic Network
Strategy + Action

Zero Latency
Implementation.

We bridge the gap between strategy and execution. Founded by engineers and strategists to propel businesses through the friction of development.

Experts. Insights.

The modern corporate landscape is paralyzed by the gap between strategy and action. Beautiful decks often fail to translate into operational reality. Exeo was born to eliminate this latency.

Exeo offers solutions to help your business grow, with a focus on strategy and inorganic growth. We're data-driven and technology-embracing, but we never underestimate the power of personal interaction and put people at the center of our solutions.

We don't just advise; we engineer the outcome.

Kinetic Energy

Breaking organizational inertia to create momentum.

Deep Foundation

Technical expertise that grounds strategy in reality.

Precision

Targeted interventions with measurable outcomes.

Global Experience

Capabilities across APAC, Europe, and Americas.

Our Expertise

Engineering Business Value

We specialize in high-stakes environments where technical complexity meets strategic necessity.

Strategy Development

Developing and refining clear strategy in close cooperation with your leadership team.

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Corporate Development

Origination, qualification, and strategic mapping for acquisitions that actually add value.

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Business Model Innovation

Preparing your business for the next phase by aligning with today's sustainability and digital reality.

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The Exeo 5-Step Model

Our proprietary methodology for qualified leads. From setting the direction to starting the conversation, we provide a structured path to deal origination.

Strategy Development

Clear strategy is the foundation of sustainable growth. We work alongside leadership teams to develop, refine, and execute strategies that drive meaningful business outcomes.

Strategy Process
Design and implement strategy development processes tailored to your organization. We help you move from ambiguity to clarity, ensuring alignment across stakeholders and actionable roadmaps.
Advisory
Access experienced strategic counsel when you need it most. Whether you're entering new markets, responding to disruption, or repositioning your business, we provide the insights and frameworks to make informed decisions.
Facilitator
Enable productive strategic conversations. We facilitate workshops, offsites, and planning sessions that generate alignment, challenge assumptions, and produce concrete outcomes.
Strategy Development

Corporate Development

We help organizations unlock growth through strategic acquisitions and partnerships. Our corporate development services are designed to identify, evaluate, and execute opportunities that align with your long-term vision.

Pipeline Development
Build a robust pipeline of acquisition targets and partnership opportunities. We combine market intelligence, proprietary research, and strategic filtering to identify companies that match your growth criteria.

Exeo has developed a proprietary pipeline-building process that serves as the foundation for a digital tool launching in late 2026.

M&A Strategy
Develop a comprehensive mergers and acquisitions strategy that supports your business objectives. From market entry to consolidation plays, we help you navigate complex transactions with confidence.
Buy Side Strategy
Position your organization as an attractive acquirer. We advise on positioning, approach strategies, and negotiation tactics to maximize deal success and value creation.
Corporate Development

Business Model Innovation

The most successful organizations continuously evolve their business models. We help you identify and capitalize on transformative opportunities in sustainability and artificial intelligence.

Circularity
Integrate circularity into your core business model. We help you identify opportunities where circular economy principles drive competitive advantage, revenue growth, and long-term resilience. Explore our circularity work →
Artificial Intelligence
Harness AI to reimagine your value proposition and operations. From identifying high-impact use cases to developing AI-enabled business models, we help you move beyond experimentation to systematic value creation.
Business Model Innovation

The Exeo 5-Step Model

A systematic approach to qualified M&A leads. We don't rely on luck; we rely on a proven engineering-grade process to identify and secure value.

Step 01

Set the Direction

Define the Thesis

We define the acquisition thesis: products and services, geography, and business model. Agree on financial criteria including size, profitability, growth profile, and funding constraints.

Set the Direction
Key Deliverable →
Acquisition Thesis Document
Step 02

Find the Arena

Market Map

Build an initial market map and shortlist the most relevant segments. Define clear market selection criteria: attractiveness, fit, and deal feasibility.

Find the Arena
Key Deliverable →
Market Segmentation Map
Step 03

Build the Facts

Long List Build

Expand the market map into a long list of companies and ecosystems. Use advanced data sources and AI-driven insights to enrich company profiles and track relevant signals.

Build the Facts
Key Deliverable →
Enriched Longlist Database
Step 04

Prove the Fit

Pipeline Prioritization

Convert the long list into a structured pipeline with stages and owners. Test strategic fit against the thesis and selection criteria. Prioritize targets using a scoring model.

Prove the Fit
Key Deliverable →
Scored Pipeline Tracker
Step 05

Start the Conversation

Outreach & Engagement

Confirm decision makers and map relationships. Develop tailored outreach narratives and value propositions per target. Initiate first contact and manage the relationship.

Start the Conversation
Key Deliverable →
Outreach Playbook
Technology Preview

You need a solution
that keeps up.

That's why we developed Tagetto.

Rather than serving as a static database, it continuously enriches information to create an interactive Market Map that becomes increasingly valuable over time.

Launching Late 2026
Tagetto Platform Preview
Tagetto
Intelligent Market Mapping

Ready to break inertia?

Let's discuss how the Exeo model can be applied to your strategic M&A goals.

About Us

Exeo was founded to bridge the gap between high-level strategy and operational reality. We are engineers and strategists dedicated to helping businesses break organizational inertia.

Our Mission

Our mission is simple: Zero Latency Implementation. We eliminate the friction that often exists between strategic planning and kinetic execution. By combining technical depth with executive vision, we ensure that every strategy we develop is engineered for success.

Whether it's M&A, business model transformation, or digital innovation, we provide the precision and momentum required to drive measurable outcomes in high-stakes environments.

Exeo Philosophy

We believe that strategy without action is friction, and action without strategy is noise. We engineer the balance.

Technical Depth

Our foundation is built on technical expertise that grounds every strategic decision in technical and operational reality.

Pieter Snelder
Founder

Pieter Snelder

Pieter Snelder is the founder of Exeo, bringing a unique perspective as both an engineer and a strategist. With extensive experience in high-stakes strategy and corporate development, he founded Exeo to address the persistent gap between strategic planning and operational execution.

His approach is grounded in technical depth and data-driven insights, balanced with a deep understanding of the human element in organizational change. Under his leadership, Exeo helps businesses navigate complex transformations and M&A activities with precision and kinetic energy.

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Careers

Join a team of engineers and strategists building the future of corporate development. We're looking for individuals who thrive at the intersection of strategy and action.

Open Positions

Part-time
Lead Engineer / Full-stack Developer (Student)
Hybrid / Remote
View Details →
Part-time
Engineer - Full-stack or Backend (Student)
Hybrid / Remote
View Details →
Part-time
Product Designer + Frontend Developer (Student)
Hybrid / Remote
View Details →

Don't see a role for you?

We're always looking for talented individuals. Send your CV and a brief introduction to our team.

Open Application

Part-time
Hybrid / Remote
Circularity

Strategy for a
Circular Economy

The transition to a circular economy is already reshaping competitive dynamics, investment criteria, and regulatory frameworks. Organisations that treat it as compliance are falling behind. Those that engage with it strategically are finding new sources of advantage.

Our Perspective

Depth built over fifteen years of practice.

Exeo's team brings a perspective on circularity that goes beyond frameworks. The experience behind our work spans over a decade of embedded engagement with real organisations: across product development, business model design, post-acquisition integration, and board-level governance.

The result is not a consulting methodology applied from the outside. It is the accumulated judgment of practitioners who have worked on circularity challenges with real constraints: real shareholders, real product lines, and real timelines. That difference shows in the quality of the advice we provide.

Circularity is a dimension of strategic thinking that runs through every Exeo engagement — whether that is an M&A transaction, a strategy process, or a business model question.

Conviction
Circularity is a source of durable competitive advantage — for organisations willing to engage with it structurally, not cosmetically.
Experience
15+ years of hands-on work across circular product design, low-carbon materials, sustainable business models, and governance — across multiple sectors and geographies.
Approach
Grounded in operational reality. Strategy designed to be executed — not to satisfy a reporting requirement.
Areas of Depth

Where the work has been done

Four domains where Exeo brings substantive experience: shaped by years of embedded, execution-focused work rather than external observation.

01

Circular Product Design

Products designed for recovery, not disposal. Exeo has worked on recyclable content strategies, take-back programmes, materials passports, and circular building system design — across steel, aluminium, plastics, composites, and biobased materials.

Recyclable content Take-back systems Materials strategy Reuse design
02

Low-Carbon Built Environment

Reducing embodied and operational carbon across products and buildings. Exeo has introduced lifecycle assessment programmes across full product portfolios, developed low-embodied-carbon product lines, and worked on biobased and low-impact material substitutions in the construction sector.

LCA methodology Embodied carbon Biobased materials Product development
03

Circular Business Models

Turning circular ambition into revenue. Exeo has developed and launched service-based models such as for renewable energy adoption — including financing structures with insurers and energy companies — reaching commercial scale within two years. Sustainability translated into economic logic that works.

As-a-Service models Renewable energy Financing structures Circular Business model design
04

Governance & Strategy

Making circularity a board-level priority rather than a reporting exercise. Exeo has introduced sustainability governance in post-acquisition contexts across multiple geographies, presented circularity strategy at C-level, and co-developed multi-year strategic programmes for large organisations.

Board-level engagement Post-M&A integration Strategic frameworks Stakeholder alignment
Selected Highlights

What this looks like in practice

Circular Business Model

From product to service: a renewable energy adoption model at scale

The challenge: making rooftop solar economically accessible to industrial building owners without the capital or risk appetite for conventional investment. Exeo developed and launched a full service model — including financing structures with insurers and energy companies, legal frameworks, and commercial roll-out — that reached significant revenue within its second year of operation.

Circular System Design

A building system designed for its own end of life

Most building products are designed once and forgotten. Exeo's experience includes the introduction of a circular facade system built around a different logic: demountable installation, a contractual take-back commitment, and a materials passport enabling verified reuse or recycling. This required aligning product design, logistics, commercial terms, and organisational conviction — none of which came easily.

LCA & Carbon Reduction

Making embodied carbon measurable; and then reducing it

Before carbon can be reduced, it must be measured credibly. Exeo was involved in the introduction of lifecycle assessments across an entire product portfolio for a major building products division — establishing the baseline, identifying high-impact material choices, and using those findings to drive product development. This included innovations in coatings, insulation materials, and recycled content ratios, some reaching 100%.

Governance & Integration

Circularity as a post-acquisition governance priority

Post-acquisition integration typically focuses on financial and operational alignment. Exeo extended this scope to circularity governance — introducing structured programmes in newly acquired businesses across multiple geographies, helping leadership teams understand why circularity is a strategic priority rather than a compliance burden, and building the internal capacity to sustain it.

The Connection

Circularity as a strategic lens, embedded in every engagement

At Exeo, circularity is not a standalone service. It is a dimension of strategic thinking that runs through every engagement — whether that is an M&A transaction (what are the circularity risks and opportunities of this target?), a strategy process (how does the transition reshape competitive dynamics?), or a business model question (where is the new value?).

Organisations that treat circularity as a compliance exercise are increasingly exposed. Those that treat it as a strategic variable are finding new sources of advantage. Exeo helps clients think clearly about which side of that divide they want to be on — and how to act on it.

Privacy Policy

Last updated: April 7, 2026

1. Introduction

Exeo B.V. ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage with our services.

2. Information We Collect

We may collect the following types of information:

  • Personal Information: Name, email address, phone number, company name, and job title when you contact us or submit inquiries.
  • Usage Data: Information about how you use our website, including IP address, browser type, pages visited, and time spent on pages.
  • Cookies: We use cookies and similar tracking technologies to enhance your browsing experience.

3. How We Use Your Information

  • To provide and maintain our services
  • To respond to your inquiries and requests
  • To send you updates, newsletters, and marketing communications (with your consent)
  • To improve our website and services
  • To comply with legal obligations

4. Legal Basis for Processing

  • Consent: When you have given explicit consent for specific purposes.
  • Contractual Necessity: When processing is necessary to fulfill a contract with you.
  • Legitimate Interests: When we have a legitimate business interest that does not override your rights.
  • Legal Obligation: When we are required to process data by law.

5. Data Sharing and Disclosure

We do not sell your personal data. We may share your information with trusted third parties only in the following circumstances: service providers who assist in operating our website and services, when required by law, or to protect our rights and property.

6. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

7. Your Rights (GDPR)

  • Right to access your personal data
  • Right to rectification of inaccurate data
  • Right to erasure ("right to be forgotten")
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing

8. Contact Us

For privacy-related inquiries, contact us at: info@exeo.eu

Exeo B.V. — Utrecht, Netherlands